Make sure to read North Gong Pt. III, the start of my Digital Story, before reading this!
Interview 1: Social Media Manager – Laura Booth
For my first Interview I spoke with Laura Booth, and prepared a different set of questions than the ones for the other interviewees, since she is the North Wollongong Surf Life Saving Social Media Manager and will have a different perspective regarding the various accounts. I spoke to her in person a few weeks ago, during a Patrol we both were rostered onto. The Interview transcript went as follows:
H: How often do you update and post on the social media?
L: I try to do it as regularly as possible, at least every Sunday, once or twice throughout the week and when something relevant happens.
H: How long have you been running them?
L: For the past two seasons, so one year.
H: Do you run them all/did you create them?
L: No, I just took over. Yes, I run them all, but Nippers stuff is separate.
H: How often do people comment or react to your posts?
L: Someone always reacts.
H: Are there any posts that do particularly well?
L: Posts that have things to do with events that have happened and we have pictures to go with it do the best. I guess ones that require an interaction, like Nippers type ones or the presentation.
Our goal is to increase our exposure and awareness to potential sponsors and other clubs.Laura Booth
H: Do you know how much engagement you get?
L: Utilising social media as a free platform of advertising and creating exposure has been made really hard by the way that Facebook and Instagram now filter posts. I’m finding now we aren’t getting as much interaction with posts now because of this. Facebook and Instagram keep trying to encourage me to pay to help ‘boost’ interaction.
H: Do you have plans or a schedule?
L: The plan was to post every Sunday, and have every Patrol Captain send a pic and update of the patrol, not going so well for Instagram and Facebook.
H: Does anyone help with it?
L: All self-guided, though lots of people have access to accounts.
H: Do you have goals?
L: Our goal is to increase our exposure and awareness to potential sponsors and other clubs.
Laura also shared her Accounts’ insights (above), which highlight how many people the posts reached (1,090) and how much engagement is achieved (657) as well as how this compares to the previous posts.
- H = Hayden (Me)
- L = Laura
Read more in North Gong Pt. V!!