Ideating NGD

Starting Uni, I had no idea what to expect of my workload. Therefore, the Digital Artefact came as a shock to me last semester, in BCM112. All I knew was that it was:

  1. Free Form – it could be anything
  2. Must have Social Utility – it’s useful to someone
  3. Be iterated – updated based upon feedback.

This could be anything. Some ideas considered were a YouTube Channel, an App, and an Instagram or Facebook page, but what on was a whole other story. I thought I would never be able to think of ideas, yet here I was Ideating on the very first day.

Kel and Michelle Giddey run an Instagram account and Facebook page dedicated to bringing daily surf reports of North Wollongong Beach to its followers. I have followed them for almost two years now, and often view their content, so the idea of a website was perfect, since I often rely on their beach updates.

NGD is targeted at regular North Gong beach-goers, locals and North Wollongong Surf Life Saving Club members, whilst still providing helpful information for non-locals. The site has a beach aesthetic, by having white on a blue backdrop, and featuring various pictures of North Gong, in a simple format.

As of 29/8/19, NGD has 1,331 views, and will continue to grow.

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