When asked to reflect on a time of disruption and change, a number of different moments come to mind, but none as influential to my narrative self-development as the transition from Primary School (year 6) to High School (year 7). Though it seems like a minor move, I believe it was an extremely important step for the younger me to take, and it cannot be understated how crucial this was to my growth as a person. I am able to credit a number of milestones in my life to all that I learnt from my six years of high school. 

I went to a small primary school in the Wollongong Area, with only 150 students. As a child, I was nervous and quiet, and stuck to my small group of friends. My interests were sports, toys and general fun, and I was not interested in anything that I didnโ€™t find enjoyable or cool. At school, just like all other students, I learnt mathematics, english and science, developing a basic understanding of these topics. Overall, primary school was a mostly easy, fun experience.

Then, in 2013, I began my high schooling at Edmund Rice College, a Catholic Private school. Edmund Rice was far stricter than primary, requiring I wear a tie, suit pants and a tucked in button-up shirt every day. Our loosely structured classes were now 6 50-minute periods a day focused on subjects such as geography, history and religion. At Edmund Rice, we would have weekly masses or assemblies, we had to carry a diary everywhere, and were taught discipline, both in our outward appearance and presentation, and our behaviour, time management and task-solving skills. With this rigid system also came assessments, which had to be completed and submitted by specific dates. 

Reflecting On Change

When reflecting back on this change, Iโ€™m reminded of a quote from Remembering (2002) by Shona Russell and Maggie Carey, which states that โ€˜people become people through other peopleโ€™. They claim that our identities are shaped by all of the relationships and voices that surround us, that we are products of our environment.ย 

After examining this experience with this quote in mind, it is clear to me that although this was at first a nerve-racking disruption to my simple schooling, it was extremely important to my development into a hard-working young adult. Each class, though focused primarily on a specific subject, was also there to teach me life skills such as problem-solving, writing and time-management. Without these skills and teachings from Edmund Rice, I might not have had the successes I have had in life, such as going to university. Edmund Rice also let me develop my confidence, eventually becoming House Captain and building strong friendships with my peers. 

Reflecting back on my time in Primary School, I was noticeably more naive and unaware of the world around me, only focused on my friends and having fun. Moving to Edmund Rice for Year 7 was a nerve-racking, scary experience, however, it was also extremely exciting and fun. I learnt a lot of valuable life lessons, built my confidence up, made a number of strong relationships and earned a number of achievements and awards.

Upon re-examining this disruption, it is clear to me that all of the skills that I learnt from my time at High School are skills that I have used as a professional in the workplace. Even if I couldnโ€™t see it at the time, all of the teachers and staff were there to help me succeed. Without the students around me, my interpersonal skills would be far more limited, as being around 208 people 5 days a week forced me to interact with these people, learning how to talk and behave politely and friendly around them (even if we didnโ€™t get along). The teachers and staff, though strict, were strong role models for me to learn from, providing help and encouragement whenever I needed it, allowing me to grow.

Key Learnings About Remembering

When analysing this experience, it is easy to see how much this disruption to my schooling affected me. I experienced a boost of confidence and self-awareness and learnt a wide range of skills and lessons that I have remembered and use frequently. With Russell and Careyโ€™s (2002) article in mind, it is evident to me that relationships are immensely influential in a personโ€™s development, and oftentimes, this development can only come about through a change or disruption to a personโ€™s status quo. Overall, I believe this change was an extremely positive experience, as when I changed schools I met new people, learnt more, and was able to grow and express myself in a positive manner.ย 


Russell S, Carey M, 2002, Remembering: responding to commonly asked questions, , accessed 21st August 2021

@Sustain_Foot Finale


Read the Pitch and Beta for my Digital Artefact first.

My Digital Artefact is an exploration of how human over-consumption will affect the environment in 10 years. Through my research, I explored the effects of over-consumption including climate change, environmental degradation, over-population and life expectancy. I chose to focus on the topic of human over-consumption as I had recently learnt about New Yorkโ€™s Climate Clock, a clock in Times Square that is counting down to the year 2028, at which point the damage from CO2 emissions becomes too much to repair, and the world cannot recover. After researching the topic, I decided over-consumption would be my topic and I decided my time period would be 10 years.

Audience & Utility

Initially, I had been targeting my Digital Artefact towards my fellow university students, as they are an group I am engaged with often, however when I started using hashtags on my posts, I found my target audience changed. By tagging my posts with hashtags such as #sustainability and #planetearth, I started to get engagement from the communities that frequent these tags. I struggled to get my engagement from students, so this change in audience has been extremely helpful, as these new groups are far more interested and willing to get involved in the conversation. Despite my audience expanding, I believe the utility remains unchanged โ€“ raising awareness about humanitiesโ€™ impact on the environment by exploring how the future may look in 15 years.

Background Research

When developing my Digital Artefact, I was reminded of the Week 6 Lecture surrounding Futurists, and it stated, โ€œfuturists seek to know: what can or could be (the possible), what is likely to be (the probable) and what ought to be (the preferable)โ€. Using this quote, I knew that the best way to approach this was to be mindful of how the future isnโ€™t set in stone and there are many possibilities to be aware of.

As stated in my concept, my DA was inspired by the Times Square Climate Clock, which is counting down to the time when global warming by carbon emissions reaches the point where the damage to the environment is irreversible and catastrophic. When researching, I also came across the Paris Agreementโ€™s Climate Clock, another clock counting down to the same fallout, which instead shows 11 years left till carbon emissions are too much. Therefore, wanting to explore something similar, I chose human over-consumptionโ€™s environmental impact, and since one Clock currently has 11 years left on it (estimated to go off in 2033 as of March 2021), and the other shows 8 years, I chose ten years as my scope, to reflect this. However, upon further research, I discovered that the effects I was researching wont take effect until a few years after 2033, therefore, I amended my projectโ€™s scope to 15 years rather than 10.


In my Pitch, I stated that I would be creating a Twitter account and an Instagram account.  I started with Twitter, sharing information and articles about my topic and tagging all of my posts to increase my reach. I also created a profile picture/logo and a header image to make my profile more personable. When tweeting, I made most of my tweets threads, as I had more information to share than was possible in a single tweet, and this meant I could also use a large number of hashtags on each tweet, attracting more people to my DA.

Successes & Limitations

I found hashtagging to be quite useful, as before I began using them I had very little interactions, but experienced an increase in engagement from the sustainability community once I did. I am also quite satisfied with the logo and header image I created, as I believe they helped boost the image of my profile and made it more aesthetically pleasing.

Although it was strongly recommended by both my peers and my tutor that I should make an Instagram account, as there is a strong audience there that are interested in sustainability and social justice issues, I was unable to create the account, as I ran out of time due to my full schedule and three other classes. I also found it difficult to locate graphs and graphics to share, so I stuck to text posts.

Production Timeline & Trajectory

In my pitch, I showed a timeline that I planned on following, to make sure I stayed on track over the semester, however, it became difficult to stick to this schedule. Despite this, I believe if I were to continue this project, the next natural expansion would be the Instagram account I had planned on creating. This would also force me to make graphics, which would help benefit the Twitter side of my DA.


  1. Betts, R, 2016, โ€˜What will the world actually look like at 1.5ยฐC of warming?โ€™, The Conversation,, accessed 25th May 2021
  2. โ€˜CLIMATE CLOCKโ€™,, accessed 25th May 2021
  3. Human Impact Lab, 2021, โ€˜Climate Clockโ€™,, accessed 25th May 2021
  4. Matthews, H, Peters, G, Allen, M, Forster, P, 2018, โ€˜The Climate Clock: Counting down to 1.5โ„ƒโ€™, The Conversation,, accessed 25th May 2021


Tweeting V2.

It is now Week Twelve and we have officially finished all of our screenings for BCM325, and live-tweeting has been a valuable addition to my learning. We have now watched 5 more films since Tweeting V1 in week 5. The films we watched were Blade Runner 2049 (2017), The Matrix (1999), Alita: Battle Angel (2019), Ready Player One (2018) and Robot and Frank (2012). My five most engaged-with tweets in the last two weeks have been:

Week 6 – Blade Runner 2049

Just like in the original Blade Runner screening, Blade Runner 2049 brought up questions about humanity, as myself and my peers debated what it was that makes someone human. I also discussed how the film presented the future and whether this was reminiscent of how our future could turn out. I found Blade Runner 2049 extremely interesting as it took the themes and ideas of Replicants and their right to life and took it even further, by blurring the line between Humans and Replicants with the introduction of childbirth to the mix.

Week 7 – The Matrix

My favourite screening in BCM325 has been The Matrix, not only because of how amazing of a film it is, but because the themes of computer enslavement is the most realistic of all of our screenings (apart from Robot and Frank). I found The Matrix particularly relevant to how social media is used today, with Social Media and the internet being used as an escape from real life, but often making us lose sight of reality.

Week 9 – Alita: Battle Angel (2019)

All of the films we watched had similar themes and ideas, and this is especially true for Alita: Battle Angel. Watching Alita brought up the same key questions that Blade Runner, its sequel, and Ghost In The Shell asked – What is it that makes us human? This also brought up another question I was intrigued by – if we replace our body with technology, can we still be considered human?

Week 10 – Ready Player One (2018)

Just like The Matrix, Ready Player One depicts a world where humans roam a virtual world, however this time by choice. Ready Player One addressed issues surrounding our increasingly digital world focused revolving around social media, and my tweets focused on how although social media and the digital landscape can enhance our lives, they cannot serve as a substitute for real life.

Week 11 – Robot and Frank

Robot and Frank was by far the most realistic of the films we watched (The Matrix comes close but is more sci-fi-based and futuristic) and the future it portrayed seemed the most probable. The film presents the future of technology as more grounded, being used as an aid to daily life as opposed to a replacement or threat in other screenings.


Overall I am quite satisfied with how I managed to tweet and engage with the screenings and my peers. My tweeting for Ready Player One and Robot and Frank was not as frequent and involved as the rest of the screenings, however I did manage to engage with my peers through retweeting and commenting. My favourite screenings were The Matrix and the first Blade Runner, however I have taken something away from all of them and believe they have all contributed to my understanding of the possibilities the future presents and these teachings shall help me improve my Digital Artefact for the better.

Beta Comments

We are entering the final stage of BCM325 having just posted our Betas, and once again I have responded to three of my peers Betas with some feedback I thought would be helpful for their projects. For the second commenting, I have commented on three new peers, to engage with new people and contribute my own thoughts.

Comment 1 – Charlea Schembri

For my comment on Charlea’s Beta, I decided to focus on the concept that her Digital Artefact is based around, suggesting that she could condense her idea and combine the two topics she planned on looking at as they could work well together rather than as two separate ideas. I also spoke about how her ideas of creating digital fashion filters relates back to the screenings of Ready Player One and The Matrix.

Comment 2 – Michaela Shales

My comment to Michaela focused on how users of the social media platform Tik Tok often follow trends and like to repeat the same trends, which Tik Tok makes easy to do, therefore feeling popular by doing so. I also spoke about how UOW and Universities in Sydney also have Tik Tok accounts, and that by engaging with any of these accounts, Michaela could find a larger audience of students that may follow and engage with what she is doing.

Comment 3 – Lorena Farreras

When commenting on Lorena’s Beta, I chose to relate the screenings we have watched, particularly 2001: A Space Odyssey. I suggested a few different approaches for her Digital Artefact, such as comparing Bowie’s depictions of the future to the screenings we’ve watched or other media from that time, or whether Bowie’s portrayal is realistic.


Having already completed one set of comments, I came into this set of comments more relaxed and prepared than the previous comments. These comments have been quite rewarding for me, as I have learnt about a variety of topics, and I believe I have left valuable feedback for my peers.

I am not particularly knowledgable on the topic of fashion and the role the media plays in the fashion industry and therefore I needed to do some background research, which I linked for Charlea to read, which helped me understand her project. I tried to structure all of my comments the same – give feedback on the presentation and aesthetics side of their Beta, then give feedback regarding what they’re doing/how they’re doing it, then finally link to an article, screening or lecture. Although I believe my comments have provided valuable feedback and information to my peers, and this set of comments is an improvement over my pitch comments, I feel that my ability to link to the lecture material in particular was lacking and could use improvement.

Commenting on my peers’ beta posts has provided me with insights into what I may be lacking in my digital artefact and moving into the final period of the subject, with the contextual essay growing closer, it is something I plan on improving in my final assessment. Without these comments I wouldn’t have realised my lack of lecture engagement and therefore I will be more inclined to use this moving forward.

Visual Essay Pitch

Background Information

Zhang (2011) claims that โ€œFive hundred million personal computers contain approximately 2,872,0001t of plastics, 718,000 t of lead, 1363 t of cadmium and 287 t of mercuryโ€. This only accounts for one type of electronic component, and according to Prasad and Vithanage (2019), โ€œin 2016, the gold in the worldโ€™s e-waste equated to 1/10th of the gold mined globally that yearโ€. Therefore, despite all of this e-waste being obsolete, it still contains extremely valuable resources, which could greatly help the worldโ€™s economies and boost the amount of resources we have available, meaning mining, deforesting, and other harmful activities could be greatly reduced.


@Sustain_Foot Beta

Check out my Digital Artefact for yourself HERE!!!

Moving forward, I am hoping to expand my audience, both by growing my twitter account and potentially creating an Instagram account if I have time. By branching out to Instagram, the focus of my posts will be images, and I hope to use this format to share more information such as statistics and graphs. Using images and videos will also make the twitter account more noticeable and interesting.

Leading up to the submission of the final Digital Artefact I am planning on sticking to my production timeline to ensure I stay on schedule, as I fell behind at the start of my project.

Tweeting V1.

Ending week 5, we have watched 5 films โ€“ Metropolis (1927), 2001: A Space Odyssey (1968), West World (1973), Blade Runner (1982) and most recently, Ghost In The Shell (1996). I had already seen Metropolis and Blade Runner, and found them relatively simple to tweet about, however, I had very limited knowledge as to what to expect from the other films. Overall I believe I was able to tweet, interact and contribute well with my classmates, however there are a few things I would like to improve on.

So far the five tweets that have had the most engagement have been:


I studied Metropolis in Year 12, and had a lot of prior knowledge about the film. The focus of my tweets for this screening were the effects this film had on other films (such as Star Wars) and the themes of disconnect between the upper and lower classes in the film. My most popular tweet of this week was a comparison of Metropolis and the original Star Wars concept art from 1977,  illustrating the influence Metropolis has had on filmography.

2001: A Space Odyssey (1968)

Week 2โ€™s film was one I had very little knowledge of, yet seemed rather familiar, due to the music, which has been copied, parodied and re-used in a variety of other media. Some of my tweets focused on the influence the film My most engaged-with tweet was this:

West World (1973)

West World marked the beginning of our exploration of robots and androids and whether these robots should have rights and the morals behind how they are treated.

Blade Runner (1982)

Blade Runner took this idea one step further as the topic became focused on the rights of non-humans when theyโ€™re indistinguishable from humans. I also focused on the morals of each characterโ€™s actions and motivations, and how dark and depressing this portrayal of the future was.

Ghost In the Shell (1995)

For week 5โ€™s screening, my focus shifted towards the portrayal of technology and identity in the future. unlike previous films, technology was no longer something separate that needed to be fought, but rather something used to enhance a humanโ€™s abilities and create a distinct self-identity. This led to me questioning what makes someone human and how self-identity is formed.

Overall, I am happy with how engaged I have been with my peers and the films we have watched. In the first few films my focus was more on the film itself, rather than the implications they have for the future, however, I believe in the last two screenings, Blade Runner and Ghost In The Shell, I have managed to analyse how future cultures are represented in film the reality of those futures.

Pitch Comments

During the process of creating and maintaining a Digital Artefact, I am required to comment on 3 of my peer’s pitches, to give feedback on their projects, help them in their development, and suggest further reading and resources for them to access. In turn, they will provide me with feedback, allowing us to create our own feedback loop throughout the semester.

Comment 1

My first comment was on Caitlyn Du Buisson Perrine’s pitch – All Things Beauty: Girls Chat Space. Caitlyn is planning on taking a look at how make-up, cosmetics, and body image will change in the next 5, 10, 20 and 50 years, and what affect this will have on different industries of work. In my comment, I linked a site that discussed how the perception of beauty and body image had changed over the past few hundred years up until now and how it is especially interesting that the most favourable body image changed every few years, and though one particular feature or style may have been deemed attractive 10 years ago, the complete opposite may now be deemed attractive. I then linked this idea back to the Week 2 blog – Future Thinking, which discussed how our visions of the future are always shaped by our perceptions of the past.

I also gave some feedback regarding Caitlyn’s digital artefact’s size, as she has planned on looking at the future of beauty in 5, 10, 20 and 50 yearโ€™s time, which may be too much to complete in the limited time we have to complete this subject.

Comment 2

My second comment was on Amy Dunn’s pitch – “Where will we be in 2070?”. Amy’s digital artefact is quite similar to my own, as we are both exploring humanities impact on the environment. Amy’s project will be focusing on “the future of living in Australia in 20 years as a result of climate change”. In my comment, I started by addressing an issue that I had also faced when ideating my project – I started too large and had to ideate my project to make it more manageable. I suggested that rather than have four main points to address, she choose one to go into more detail about. The four statements she plans on looking at are:

  • The future of living in Australia in the next 50 years as a result of climate change.
  • Explore examples of imagined futures as well as the accuracy of scientific predictions.
  • Discuss the future based on current statistics and projections.
  • explore media and climate forecasts to make predictions.

I also linked her ideas back to the week three lecture, where Chris talks about the positives that the rich face and the negatives for lower classes, due to the massive imbalance of wealth, as well as the effect this has on living conditions and the environment. Furthermore, I linked to a site that discussed how far climate change had progressed in the past 50 years.

Comment 3

My final comment was on Danielle Godden’s pitch – “Are you sure you want to buy that?”. Danielle’s pitch is a video series focusing on the effects of fast fashion. My first suggestion was that she should raise awareness to what brands are the most harmful and un-sustainable, and how to avoid these brands. I also suggested she branch out to other platforms, to grow her audience and educate more people.


Overall, I am quite satisfied with the quality of my comments, as I managed to give feedback about each individual project, and link outside resources that may be useful for each student. I was also able to link back to the lecture content in two of my comments, however, I was unable to in the third, which is something I hope to improve by the time of the Beta presentation.

Sustainable Footprint – Pitch

Background Research

The National Geographic Society defines biodiversity as โ€œthe variety of living species on Earth, including plants, animals, bacteria, and fungiโ€. National Geographic also states that humanโ€™s activities threaten this diversity, and significant efforts must be made in order to rectify this. According to the World Benchmarking Alliance, “When asked โ€œWhat do you feel is the number one priority to make the world a better place in 2030?โ€, a majority of respondents aged 15-24 said โ€œa sustainable environmentโ€. This indicates that young adults have some knowledge and interest in sustainability.

Production Timeline

For this project to be successful, I have created a production timeline, to help me visualise what I need to do each week to stay on time and on top of my work.

North Gong Daily DACE

BCM302 Digital Artefact Contextual Essay


Going to the beach is an extremely popular past time for many Australians, whether that be surfing, swimming, or just chilling on the sand. Therefore, people often want to know โ€œWhere should I surf and when should I surf?โ€ and โ€œWhen and where will the waves be best?โ€, hence the need for quality surf reports.

Since the age of 11, I have been an active member at North Wollongong Surf Life Saving Club. I began as a Nipper in 2012 then finished in 2014 and began patrolling. During this time, I met Kel and Michelle, long-standing members of NWSLSC, who in their spare time run North Gong Daily. They began North Gong Daily (NGD) on the 11th of January 2018 as a free daily surf report for people seeking reliable, free information on their local beach. Each day, Kel and Michelle go down to North Wollongong Beach and record themselves taking a look at the beach. They also create two stats images, which they source from

In 2019, I approached them and asked if they would be interested in having me build a website from scratch for them. Having recently created a WordPress blog for BCM112, I suggested as the host, as it was what I was familiar with, to which they agreed.

When creating the site, there were a number of websites used both as inspiration, and as things to steer clear of in our site. The website, provides information on North Wollongong beach in the form of both a written paragraph and statistics as well as a live surf cam. When clicking on the site initially, the surf cam takes up a large portion and in order to access it, Users must sign up for a paid subscription. Upon clicking on the Premium option, it redirects to the website, another surfing website, which suffers from the same problems as the previous site โ€“ ads and the paid surf cam take up most of the page, and the raw stats can only be found by scrolling down past this. This abundance of ads and content hidden behind a paywall creates an unpleasant experience for people who just want to know what the beach is like today, and therefore something I steered away from when creating North Gong Daily.

The site is easier to look at and find information, however the information it does offer is very limited, and there is no visual content available, despite there being a โ€œDaily Photosโ€ tab. On the other hand, is clustered with irrelevant information (e.g. ads) and the sites design looks outdated. is slightly more appealing, in that it offers its information appears at the start of the page. Though it has ads and a โ€œmagic seaweed proโ€ option, the core information and imagery is still accessible freely. It also has a 7-day forecast for the coming weekโ€™s surf stats. also served as an influence on NGDโ€™s design, as it is ad-free and has a good range of weather and surf forecast information (though this may be confusing for some viewers). It also has a beachy-blue aesthetic that is appealing to look at.


North Gong Daily is a surf report website and, more recently, a store for NGDโ€™s merchandise. Every day, I upload their video, two stats images and a picture of the beach to the site. These videos are recorded at North Wollongong beach and feature Kel, Michelle or a friend giving the report of the beach that day. The stats images are created by Kel and Michelle and I save these from their Instagram page*. I also access a folder on google photos, which contains more than 400 pictures of North Wollongong beach and its surrounding area. One of these pictures is included on every post, as the layout of the site has thumbnail pictures for each post, therefore, including a picture gives the post a beachy aesthetic and looks nice. Having a picture on there also lets users know that we know the beach inside and out, due to our time spent there, giving off a more credible vibe.

The site is built on a WordPress Business plan, as this allows the use of plugins. There are two plugins currently in use on the site โ€“ WPForms and WooCommerce. WPForms allows me to include a small feedback form at the bottom of the Home and Checkout page for people to share their thoughts on the site. This was suggested to me by a fellow student, Verity, in their Peer Review of my project, and was an excellent suggestion as feedback is a difficult thing to gather for my Digital Artefact.

Recently, I began transforming the site from just a website into an online store, where my audience can purchase all of the North Gong Daily merchandise. To do this, I have been using the plugin WooCommerce, โ€œa customizable, open source eCommerce platform built on WordPressโ€. WooCommerce is designed to give Users the freedom to build their online stores, however they would like. Due to my inexperience with eCommerce, I began with a simple store, keeping it to a small page on the site. There are currently 10 items available in the store โ€“ 2 hoodies, a long sleeve tee-shirt, 4 Menโ€™s Tees and 3 Womenโ€™s Tees. Adding items to the store requires the following steps:

  1. Obtain a photo of the product from a shared Google Photos folder
  2. Under the Product tab of the WooCommerce plugin, select โ€œAdd Newโ€
  3. Give the new product a name and short description.
  4. Place the product image/s in.
  5. Make the product a โ€œVariable productโ€
  6. Give the product custom attributes (different sizes)
  7. Under Variations, give each size a price (prices remain the same for each size, but each size must still be individually given a price).
    1. Prices are:
      1. $35 for Tee-Shirts
      1. $45 for Long-Sleeve Tees
      1. $65 for Hoodies

*The Instagram and Facebook pages are not a part of my Digital Artefact, only the website.

Home Page


In their article, Wood, Nelson, Atkinson & Lane (2008) state, โ€œYou canโ€™t tell any more the difference between whatโ€™s propaganda and whatโ€™s newsโ€. This quote is extremely important when analysing the social utility of a project, as it is important to remember that the project must be relevant and useful for the creator, whilst also benefiting the audience and the public. North Gong Daily has social utility for 3 groups โ€“ the creator (myself), the collaborator/prosumer (the people it was created for) and the public.

North Gong Daily was created to help two friends branch out their Instagram/Facebook project, and give them an avenue to create a safe place for them to sell their clothing. Because of this, they play a role similar to that of the Prosumer, in that they create the content for the site, but the site was created for them to use. It has social utility for the public, as they are able to access all the information they need to know about the beach and the forecast, and the videos allow them to view what the beach looks like on that day, similar to a surf cam.

The website also has social utility for myself as the creator, as it lets me showcase my website development skills to potential clients and employers. According to Toorenburg (2015), โ€œThe initial screening of applicants’ rรฉsumรฉs can lead to strong first impressions regarding their hirabilityโ€. Being able to make a good first impression is essential when searching for potential employment and being able to show the projects I have worked on will be invaluable for this. Therefore, North Gong Daily has a lot of utility for myself, as it will serve as an indicator of my skills, dedication, willingness to learn and professionalism.

Response to Feedback

The hardest thing to access for North Gong Daily, is feedback. Because North Gong Daily is the type of site where Users access the information then leave the site, there is very little communication between myself and my audience. Often, when people give feedback or suggestions on how to access feedback, it is usually in reference to the Instagram and Facebook pages, which I have no control or access to. Furthermore, asking people what they think of the site usually results in comments such as โ€œitโ€™s coolโ€, which is an appraisal, not constructive criticism which will help the site to grow. As mentioned above, a fellow student suggested I implement WPForms on North Gong Daily, to give users the option to give feedback and suggestions, which will hopefully allow me to access more feedback.

Feedback is a difficult thing to give clearly, as โ€œhumans are unreliable raters of other humansโ€, because, people are able to point out others flaws, but are incapable of seeing their own flaws. This results in all people being unable to truly observe objectively, as there is always some form of bias (Buckingham and Goodall, 2019). Therefore, because the feedback I have received is from such a small group of people, there is bound to be bias to it. This by no means discredits the feedback I have received, but rather, NGD would truly benefit much more from a large amount of feedback. Accessing feedback is the largest problem I have with North Gong Daily, and because I receive such a small amount, I believe more feedback would be extremely helpful for my Digital Artefact.

Store Page


FIST is a concept created by Dan Ward, standing for Fast, Inexpensive, Simple, Tiny, that seeks to demonstrate the most effective process of creating a project. Ward (2011) states โ€œsuccess is more profitable than failureโ€, and โ€œdata indicates FIST has a higher success rate than the big, expensive, slow approachโ€. This means that projects that fall under the FIST concept have a higher chance of success, as they can access feedback, donโ€™t break the bank, and are easy to maintain, making the process smoother as a whole.

In an article by Keller & Wirthlin (2013), they state that โ€œearly feedback from users leads to rapid development and shorter timeframesโ€. Therefore, the Fast in FIST actually refers to how quickly feedback can be accessed, as well as how quickly content can be produced and shared with the audience. As North Gong Daily has issues receiving feedback, I believe it fails in that aspect of Fast, however, producing content does satisfy the Fast concept, as it only takes 10 minutes a day for me to complete.

When applying Inexpensive to my project, there are two opposing outcomes. The project is inexpensive for me, as it is being funded by the creators of North Gong Daily. However, it isnโ€™t inexpensive on their side of the project, as they must pay for the business plan of WordPress as well as the merchandise.

Whilst setting up North Gong Daily, it wasnโ€™t Simple or Tiny, as I had to learn a lot of information to successfully complete it. However, now that it is set up, posting each day takes about 10 minutes to do, and is easy to fulfill, therefore I believe it does now fit Simple and Tiny.

Though Ward states that FIST is more efficient than failing, I have also used FEFO (Fail Early, Fail Often) in my project. FEFO is the theory that โ€œit is possible to learn from failure then the sooner the failure occurs, the sooner the learning beginsโ€ (, 2019). The idea is that the faster you fail frequently when creating your project, the more youโ€™ll learn from it, and adjust to work better, rather than being unable to adapt. I have used FEFO a number of times for North Gong Daily, one example being when I implemented the current theme, and had to start including a picture of the beach as a header image for each post. This worked well, as the site now looks nicer and shows off a picture of the beach as well.


There are a number of things I plan on doing with North Gong Daily moving forward. Firstly, I plan on completing the store, as I only have 2 items left to add. I would also like to try a number of different themes, to potentially improve the siteโ€™s layout, design and functionality.

In our class discussion for BCM302, it was discussed that I should try to monetise and turn my website creation skills into a business, and approach other surf clubs in the Illawarra area and offer to re-do their websites. Since our discussion, I have contacted North Wollongong Surf Life Saving Club, and I will be starting my work on their site, as well as showing them how to maintain the site themselves, at the end of November.

I was also approached by Aurora Consulting, a training and consulting company, who have asked me to recreate their website to make it appear more modern and professional. We met recently to discuss what it is they want changed and we will be starting this in December.

Learning Moments

Undertaking this project during my time at university has taught me a number of skills and knowledge. Prior to starting university, I had very little knowledge regarding website creation. Now, upon reaching the end of BCM302, I have created two websites and will be beginning two new projects for two separate organisations at the end of November and early December. I am now considering a potential career in the website creation industry, as I have found it interesting and believe I am good at it.

A major learning moment for myself, was coming to understand the phrase โ€œShow, donโ€™t tellโ€. When North Wollongong Surf Life Saving Club approached me, it was completely unprovoked by me, and was (presumably) because they had seen my work on North Gong Daily and wanted me to do the same as I had there. The same is true for Aurora Consulting, I hadnโ€™t inquired into whether they wanted me to work on their website, but they were aware of my previous work and approached me first. Therefore, I have created a page on my personal blog that acts as a digital portfolio of all the digital & social media work I have completed and partaken in.