North Gong Daily DACE

BCM302 Digital Artefact Contextual Essay


Going to the beach is an extremely popular past time for many Australians, whether that be surfing, swimming, or just chilling on the sand. Therefore, people often want to know “Where should I surf and when should I surf?” and “When and where will the waves be best?”, hence the need for quality surf reports.

Since the age of 11, I have been an active member at North Wollongong Surf Life Saving Club. I began as a Nipper in 2012 then finished in 2014 and began patrolling. During this time, I met Kel and Michelle, long-standing members of NWSLSC, who in their spare time run North Gong Daily. They began North Gong Daily (NGD) on the 11th of January 2018 as a free daily surf report for people seeking reliable, free information on their local beach. Each day, Kel and Michelle go down to North Wollongong Beach and record themselves taking a look at the beach. They also create two stats images, which they source from

In 2019, I approached them and asked if they would be interested in having me build a website from scratch for them. Having recently created a WordPress blog for BCM112, I suggested as the host, as it was what I was familiar with, to which they agreed.

When creating the site, there were a number of websites used both as inspiration, and as things to steer clear of in our site. The website, provides information on North Wollongong beach in the form of both a written paragraph and statistics as well as a live surf cam. When clicking on the site initially, the surf cam takes up a large portion and in order to access it, Users must sign up for a paid subscription. Upon clicking on the Premium option, it redirects to the website, another surfing website, which suffers from the same problems as the previous site – ads and the paid surf cam take up most of the page, and the raw stats can only be found by scrolling down past this. This abundance of ads and content hidden behind a paywall creates an unpleasant experience for people who just want to know what the beach is like today, and therefore something I steered away from when creating North Gong Daily.

The site is easier to look at and find information, however the information it does offer is very limited, and there is no visual content available, despite there being a “Daily Photos” tab. On the other hand, is clustered with irrelevant information (e.g. ads) and the sites design looks outdated. is slightly more appealing, in that it offers its information appears at the start of the page. Though it has ads and a “magic seaweed pro” option, the core information and imagery is still accessible freely. It also has a 7-day forecast for the coming week’s surf stats. also served as an influence on NGD’s design, as it is ad-free and has a good range of weather and surf forecast information (though this may be confusing for some viewers). It also has a beachy-blue aesthetic that is appealing to look at.


North Gong Daily is a surf report website and, more recently, a store for NGD’s merchandise. Every day, I upload their video, two stats images and a picture of the beach to the site. These videos are recorded at North Wollongong beach and feature Kel, Michelle or a friend giving the report of the beach that day. The stats images are created by Kel and Michelle and I save these from their Instagram page*. I also access a folder on google photos, which contains more than 400 pictures of North Wollongong beach and its surrounding area. One of these pictures is included on every post, as the layout of the site has thumbnail pictures for each post, therefore, including a picture gives the post a beachy aesthetic and looks nice. Having a picture on there also lets users know that we know the beach inside and out, due to our time spent there, giving off a more credible vibe.

The site is built on a WordPress Business plan, as this allows the use of plugins. There are two plugins currently in use on the site – WPForms and WooCommerce. WPForms allows me to include a small feedback form at the bottom of the Home and Checkout page for people to share their thoughts on the site. This was suggested to me by a fellow student, Verity, in their Peer Review of my project, and was an excellent suggestion as feedback is a difficult thing to gather for my Digital Artefact.

Recently, I began transforming the site from just a website into an online store, where my audience can purchase all of the North Gong Daily merchandise. To do this, I have been using the plugin WooCommerce, “a customizable, open source eCommerce platform built on WordPress”. WooCommerce is designed to give Users the freedom to build their online stores, however they would like. Due to my inexperience with eCommerce, I began with a simple store, keeping it to a small page on the site. There are currently 10 items available in the store – 2 hoodies, a long sleeve tee-shirt, 4 Men’s Tees and 3 Women’s Tees. Adding items to the store requires the following steps:

  1. Obtain a photo of the product from a shared Google Photos folder
  2. Under the Product tab of the WooCommerce plugin, select “Add New”
  3. Give the new product a name and short description.
  4. Place the product image/s in.
  5. Make the product a “Variable product”
  6. Give the product custom attributes (different sizes)
  7. Under Variations, give each size a price (prices remain the same for each size, but each size must still be individually given a price).
    1. Prices are:
      1. $35 for Tee-Shirts
      1. $45 for Long-Sleeve Tees
      1. $65 for Hoodies

*The Instagram and Facebook pages are not a part of my Digital Artefact, only the website.

Home Page


In their article, Wood, Nelson, Atkinson & Lane (2008) state, “You can’t tell any more the difference between what’s propaganda and what’s news”. This quote is extremely important when analysing the social utility of a project, as it is important to remember that the project must be relevant and useful for the creator, whilst also benefiting the audience and the public. North Gong Daily has social utility for 3 groups – the creator (myself), the collaborator/prosumer (the people it was created for) and the public.

North Gong Daily was created to help two friends branch out their Instagram/Facebook project, and give them an avenue to create a safe place for them to sell their clothing. Because of this, they play a role similar to that of the Prosumer, in that they create the content for the site, but the site was created for them to use. It has social utility for the public, as they are able to access all the information they need to know about the beach and the forecast, and the videos allow them to view what the beach looks like on that day, similar to a surf cam.

The website also has social utility for myself as the creator, as it lets me showcase my website development skills to potential clients and employers. According to Toorenburg (2015), “The initial screening of applicants’ résumés can lead to strong first impressions regarding their hirability”. Being able to make a good first impression is essential when searching for potential employment and being able to show the projects I have worked on will be invaluable for this. Therefore, North Gong Daily has a lot of utility for myself, as it will serve as an indicator of my skills, dedication, willingness to learn and professionalism.

Response to Feedback

The hardest thing to access for North Gong Daily, is feedback. Because North Gong Daily is the type of site where Users access the information then leave the site, there is very little communication between myself and my audience. Often, when people give feedback or suggestions on how to access feedback, it is usually in reference to the Instagram and Facebook pages, which I have no control or access to. Furthermore, asking people what they think of the site usually results in comments such as “it’s cool”, which is an appraisal, not constructive criticism which will help the site to grow. As mentioned above, a fellow student suggested I implement WPForms on North Gong Daily, to give users the option to give feedback and suggestions, which will hopefully allow me to access more feedback.

Feedback is a difficult thing to give clearly, as “humans are unreliable raters of other humans”, because, people are able to point out others flaws, but are incapable of seeing their own flaws. This results in all people being unable to truly observe objectively, as there is always some form of bias (Buckingham and Goodall, 2019). Therefore, because the feedback I have received is from such a small group of people, there is bound to be bias to it. This by no means discredits the feedback I have received, but rather, NGD would truly benefit much more from a large amount of feedback. Accessing feedback is the largest problem I have with North Gong Daily, and because I receive such a small amount, I believe more feedback would be extremely helpful for my Digital Artefact.

Store Page


FIST is a concept created by Dan Ward, standing for Fast, Inexpensive, Simple, Tiny, that seeks to demonstrate the most effective process of creating a project. Ward (2011) states “success is more profitable than failure”, and “data indicates FIST has a higher success rate than the big, expensive, slow approach”. This means that projects that fall under the FIST concept have a higher chance of success, as they can access feedback, don’t break the bank, and are easy to maintain, making the process smoother as a whole.

In an article by Keller & Wirthlin (2013), they state that “early feedback from users leads to rapid development and shorter timeframes”. Therefore, the Fast in FIST actually refers to how quickly feedback can be accessed, as well as how quickly content can be produced and shared with the audience. As North Gong Daily has issues receiving feedback, I believe it fails in that aspect of Fast, however, producing content does satisfy the Fast concept, as it only takes 10 minutes a day for me to complete.

When applying Inexpensive to my project, there are two opposing outcomes. The project is inexpensive for me, as it is being funded by the creators of North Gong Daily. However, it isn’t inexpensive on their side of the project, as they must pay for the business plan of WordPress as well as the merchandise.

Whilst setting up North Gong Daily, it wasn’t Simple or Tiny, as I had to learn a lot of information to successfully complete it. However, now that it is set up, posting each day takes about 10 minutes to do, and is easy to fulfill, therefore I believe it does now fit Simple and Tiny.

Though Ward states that FIST is more efficient than failing, I have also used FEFO (Fail Early, Fail Often) in my project. FEFO is the theory that “it is possible to learn from failure then the sooner the failure occurs, the sooner the learning begins” (, 2019). The idea is that the faster you fail frequently when creating your project, the more you’ll learn from it, and adjust to work better, rather than being unable to adapt. I have used FEFO a number of times for North Gong Daily, one example being when I implemented the current theme, and had to start including a picture of the beach as a header image for each post. This worked well, as the site now looks nicer and shows off a picture of the beach as well.


There are a number of things I plan on doing with North Gong Daily moving forward. Firstly, I plan on completing the store, as I only have 2 items left to add. I would also like to try a number of different themes, to potentially improve the site’s layout, design and functionality.

In our class discussion for BCM302, it was discussed that I should try to monetise and turn my website creation skills into a business, and approach other surf clubs in the Illawarra area and offer to re-do their websites. Since our discussion, I have contacted North Wollongong Surf Life Saving Club, and I will be starting my work on their site, as well as showing them how to maintain the site themselves, at the end of November.

I was also approached by Aurora Consulting, a training and consulting company, who have asked me to recreate their website to make it appear more modern and professional. We met recently to discuss what it is they want changed and we will be starting this in December.

Learning Moments

Undertaking this project during my time at university has taught me a number of skills and knowledge. Prior to starting university, I had very little knowledge regarding website creation. Now, upon reaching the end of BCM302, I have created two websites and will be beginning two new projects for two separate organisations at the end of November and early December. I am now considering a potential career in the website creation industry, as I have found it interesting and believe I am good at it.

A major learning moment for myself, was coming to understand the phrase “Show, don’t tell”. When North Wollongong Surf Life Saving Club approached me, it was completely unprovoked by me, and was (presumably) because they had seen my work on North Gong Daily and wanted me to do the same as I had there. The same is true for Aurora Consulting, I hadn’t inquired into whether they wanted me to work on their website, but they were aware of my previous work and approached me first. Therefore, I have created a page on my personal blog that acts as a digital portfolio of all the digital & social media work I have completed and partaken in.



My Digital Artefact can be found here.

When starting BCM215, I was excited to study, research and create a project based upon video games. In the first week I had multiple ideas that I wanted to research and write about, and since I had recently finished The Witcher 3: Wild Hunt (2015), Wolfenstein: The New Order (2014) and Wolfenstein: The New Colossus (2017), most of these ideas revolved around these three games.

One thing these all shared in common was their use of art in-game, and therefore I decided the topic of my project would be:

“An exploration of concept art, how it is used to shape video games, and how it is used in other capacities in both the game itself and its surrounding paratexts. To do so I will include games such as the Witcher, Wolfenstein and Crash Bandicoot series as a basis for my research.”


After deciding upon my topic, the time came to decide how I would present it. I had three available options, a YouTube channel, Instagram account or a Website. In my pitch, I stated that I would most likely use a YouTube channel, however, I decided upon an Instagram account due to its ease of access and be able to post easily from mobile or laptop.

My Digital Artefact began with an introductory post, and 5 posts where I showed the games I would be discussing. I then shared my first two proper posts, where I introduced The Witcher 3, and discussed Gwent’s use of Art. After researching this, I realised that what I was referring to as “Concept Art” was actually In-game art, concept art and promotional art, three very different things. I addressed this in my beta and updated my project statement to reflect this realisation:

“An exploration of video game art, how it is used in video game development, and how it is used in other capacities in the game and its surrounding paratexts. Using the Witcher, Wolfenstein and Crash Bandicoot series for my research.”

I also changed my Instagram name from @exploring_conceptart to @exploring_gameart, then continued with my series, and looked at both Wolfenstein: The New Order and Wolfenstein: The New Colossus.


During this project, I found that there was a very limited amount of research regarding video game art. Therefore, I hope to inform my audience on the type of art that is used both in the production of video games and in the final product, as well as open up conversation on the topic.


Throughout the course of this project, feedback was mostly gained through the Pitch and Beta peer reviews and comments by other students. I also used Instagram stories to ask my audience questions to get to know them better.

One point of feedback that I managed to gain inspiration from was that I should take a look at the art of a game and compare it to the in-game models. I managed to mention this in my final post, however due to time constraints wasn’t able to fully explore it. I also asked my audience whether they prefer to read text in an image, or in the posts caption, to which 60% of people responded with the latter, and so in my subsequent posts I kept image text to a minimum, with only quotes in some posts.

Analytical Framework

When undertaking this assignment, the approach I used was a structuralist approach, as this involves analysing the underlying structure of a text and how this influences features like Gameplay. This approach was based upon three frames I used in this project, which were:

–  What influenced the art when being created?

–  What purpose the art serves?

–  How the player interacts with the art.

Limitations and Successes

When undertaking this project, the major limitation I had was time. Completing 3 other subjects and working at the same time meant I was unable to fully dedicate myself to this project. This lack of time meant I was also unable to take a look at two games – Crash Bandicoot: N-Sane Trilogy and Crash Team Racing: Nitro-Fueled. When doing my research, there was also a distinct lack of conversation regarding concept art and video games. Therefore, I was unable to use a large range of academic sources and instead relied upon non-academic sources, such as interviews with game designers, for my project.

Despite this, I believe I was successful in what I achieved. During this project I was able to receive feedback and make changes to improve my digital artefact. I also believe my style of posting was effective, as I used the image portion of my posts to show the art I was talking about, with the caption containing the explanation of what I had learnt about each game. Though my project only achieved 21 followers, I was able to engage with them through stories and comments, which helped me know what was working and what wasn’t. I also learned a lot about video game art from this project, such as the three types of art used in video games, and therefore believe this was extremely beneficial and successful.

Thanks for sticking by me and seeing how my project developed!

Peer Review #2

Bodhi Todd – @bodhitodd


Hey Bodhi, since your pitch in week 3, you’ve made some great progress on your digital artefact. Most notably, I’ve seen that you’ve started making content for Instagram Reels which is great! As someone that spends a lot of time at the beach and has a beach-related DA, I really like seeing your beach photography, and the 4WD posts are a great way to ensure you don’t post repetitive content.


Instagram Reels is Instagram’s response to Tik Tok’s short 15/60-second video format. This has only been introduced recently and provides an excellent opportunity for you to break into this new format and be successful, as a decent amount of users most likely aren’t familiar or confident with it.

When taking a look at your stats on Instagram, it’s evident that the posts that appear more “out-there” and creative appear to consistently get higher likes and more comments on them, such as the “wet-suit” post. One reason this might happen is because these more creative posts stand out from other surf photography and people are more interested in them and therefore feel the need to like and comment. By trying to stand out from the crowd in this way, you can potentially increase the reach and interactions you receive from your audience and target market.


This account is a great way for you to create a portfolio of all the photography work you’ve done for potential clients to see. Having everything on the account lets your audience discover everything they need to know about you without having to search multiple, tedious locations. It is especially helpful that your video and photo editing skills are all on display on Instagram, as this shows your viewers the skills you possess.

You’ve done an awesome job so far, keep up the great work Bodhi!

Jonathan Pica – @j.creates_


Hey Jonathan, I really like your Digital Artefact! An Instagram and VSCO account documenting your “journey in experimenting with photography” is really cool to look at. Though I haven’t reviewed you before, I can see that you’ve made significant progress and multiple iterations since the DA pitch and really thought about the feedback you’ve received from your peers.


I like the idea of posts of photos taken on both the Sony digital camera as well as your Samsung. One thing you could try is taking the same photo on both the camera and phone and post them side by side to create a coherent story. This could be an interesting way to capture the audience’s attention as they wait to see the next in the series.

You state that one of the biggest problems you have is consistently posting on a schedule, which is one of the issues I face too. I’ve found that picking a set time or day to post is the best way to do it, and setting an alarm or reminder could potentially help with this.


With the increase in engagement since your Pitch, it is essential that you continue to communicate with your audience, and this can be done by responding to comments, posting Stories with questions that provoke a response, or posting questions in captions. By doing so, you can potentially keep your audience engaged as well as make people more aware of you and your endeavours.  

Great job on your Digital Artefact Jonathan, I’m excited to see how you go!

BETA Self-Reflection

After posting our BCM215 BETA videos, we are once again required to give feedback to 3 people regarding their Digital Artefact and their Beta video. For the Beta, I have commented on the same people that I commented on in the pitch, as this means I can see the progress they have made and comment on how they have progressed since my last comments. The three blogs I have commented on are Seth Galvin, Elliot Boswell and Jett Townsend.

Seth Galvin – Super Smash Bros.

Seth’s Digital Artefact is an analysis of the Super Smash Bros. series, presented as blogs on his website. He has posted the first of his blogs recently, where he looks at the original game, Super Smash Bros. 64 (1999), the competitive history behind the game and his own personal experience playing the game as a child.

His blog was quite interesting to read, however as a newcomer to the game, I don’t feel I was able to connect as well as someone familiar with the game could have. To counter this, I did some research into the game, and came across this video. I linked this video in my blog and commented that it could be a good resource for him to incorporate into his blogs, as it would give people like myself a starting point for the series, as it discusses the terminology and moves that the series has.

Another suggestion I gave him was that he could make a blog post where he analyses each game’s characters, why they’re included and why some are removed or not included. Since Super Smash Bros. has a large roster of characters from other games it could be interesting to see why those particular characters are selected.

Elliot Boswell – Playing History

Boswell’s Digital Artefact is a collaborative YouTube channel with a friend, where they discuss the historical accuracy of the Assassin’s Creed franchise. Boswell has posted one video so far, taking a look at Assassin’s Creed Origins, which is set in Egypt and features fictional portrayals of historical figures such as Cleopatra and Julius Caesar.

In his Beta, Boswell outlines how the videos are taking longer than expected to create, so in my comment I suggested that they combine two or more games together into one video, and proposed that he combine Assassin’s Creed 3, Black Flag and Rogue into one video, and Assassin’s Creed 2, Brotherhood and Revelations into another, since these games are linked more than the others.  

I also suggested that he try to reduce white noise and make the sound effects quieter, as it is hard to hear Boswell and his friend talking. By reducing the background sounds, it could make editing the videos easier, as he would be louder to hear.

Jett Townsend – Nostalgia/Crash Bandicoot

Jett is continuing his Digital Artefact around the topic of nostalgia in video games, especially in relation to Crash Bandicoot. Jett is conducting his Digital Artefact as a series of interviews posted to his blog, as well as on Tik Tok, where he posts gameplay of Crash Bandicoot. Each of Jett’s blog posts has him recounting his conversations with different people and discussing their history with the game.

In my comment on Jett’s beta I discussed the Tony Hawk Pro Skater game series (which he mentions in his beta), as in 2012, Activision released a remaster of the original THPS, as THPS: HD, and recently in September 2020, THPS 1 + 2 was released – another remaster of the original two games. I mentioned how it is interesting that Activision have released two remasters of the same game with two very different responses to each other. I then suggested he should look into this, and research whether any other games have been remastered more than once.

Reflection of Comments

Overall, I believe my comments will be helpful for Seth, Elliot and Jett, as I was able to relate to their topics and provide my own research and background knowledge. I believe the suggestions I gave will help in both their research as well as their presentation of their research. When reflecting back on my comments, the thing that needs the most improving is how I relate back to subject readings and materials, however I did manage to provide some helpful links for each topic which I believe may prove helpful for my peers.


Because of my involvement with North Gong Daily, North Wollongong Surf Life Saving Club has also approached me and asked for me to update their website and show them how to do so themselves. Though this is an excellent opportunity and would provide a lot of experience, I am hesitant to accept it as they have asked me to volunteer my time freely. Due to them being a volunteer-based council organisation, they don’t have a lot of funding to spare, therefore asking to be paid is hard to do. Though I am unsure whether to accept this, it would be a good step towards turning myself into a business, as I could then put it in my portfolio and approach other similar organisations (such as other surf clubs).

I have also been asked by the owner of Aurora Consulting to update and modernise the businesses website and we will begin working on it in December.

Another opportunity I have noticed is that by transferring North Gong Daily to, NGD’s owners could save a decent amount of money, whilst also gaining more customisation options.

There are a few changes I’d like to make to North Gong Daily, such as an automatic gallery of images on the front page. This gallery would need to be able to recognise which images are stats images to make sure they don’t get included and if successful, would make the site look more professional and aesthetically-pleasing. I also want to update the theme of the site to something more interesting as I feel it has the potential to look and perform even better. The implementation of a small selection of ads on the site could also allow for some more monetisation, though this wouldn’t be a large figure. A small selection would mean the site still makes money whilst not being too intrusive or over-loaded with information.

My DA Starter Pack

Exploring Game Art: Beta

I have also received feedback from 3 peers in the BCM215 cohort which provided some great insights into my project which I hadn’t considered yet. One suggestion I was given was to research into which companies push for concept art to be integrated more and which prefer to keep it for behind the scenes use only. According to the student, Sony seems to like incorporating concept art into its games more than some other companies do, so this could be an interesting point to find out more about, especially since I’m already researching Crash Bandicoot.

A second point of feedback which I think could be extremely interesting, is comparing the concept art of locations, characters and items with their in-game equivalents. This will allow me to showcase how influential concept art is in a game’s development. It was also brought to my attention that the Witcher uses art in another form as at the end of each chapter in the story, art is used to depict the events that just occurred. This reviewer also suggested that I use YouTube for my project, however I instead decided upon Instagram.

Another piece of advice was for me to look at how art made by other sources separate of the game developers can have an impact on the game and its community. Fan Art is an extremely strong part of the gaming community and therefore could be another interesting topic to look at.

Though I have done copious amounts of research, there is still very little academic articles analysing video game art’s role in video game development. The majority of the sources available seem to be focused upon how much artists can earn in the industry.

Moving forward, there are three key frames I’d like to examine my topic from, which are:

  • Expressionism – What the role of emotions may have in game art and the feelings that are evoked when viewing art.
  • Artistic Licence of the Material – Whether artists are acknowledged or have any ownership over the art.
  • Narrative Design – How art can influence the player, the effect of the art on the game.

Self-Reflection #1

As part of my Digital Artefact for BCM215, I was required to comment on 3 other pitches, to provide feedback on the work they had done and to provide extra resources for them to use. For this, I commented on Seth Galvin, Elliot Boswell and Jett Townsend’s pitches.

Seth Galvin – Competitive Super Smash Bros.

For his digital artefact, Seth is exploring the competitive nature of Super Smash Bros. To do this, he will be playing 4 of the 5 Smash Bros. games then comparing the differences, such as the movesets of certain characters, what has been removed and what has been added to each game. I am interested in Seth’s topic as the competitive side of gaming isn’t something I have explored personally.

Seth also plans on engaging with the Reddit, Facebook and YouTube communities dedicated to the franchise, to gain perspectives and additional information from people who are knowledgeable on the topic.

My comment starts off by praising his pitch, as I believe his idea of reaching out to gaming communities is an excellent way to gain extra knowledge. I then stated that another point Seth could research is why Smash Bros. has remained popular for so long despite having so few titles, then gave a potential reason as to why this is.

I also linked Seth’s topic back to the week 7/week 8 subject reading and lecture content “Computer games as participatory media culture” by Joost Raessens (2005), and how people actively and passively participate in competitive gaming communities.

Finally, I suggested to Seth some potential platforms he could use for his DA, including Instagram and YouTube, to help give him some ideas for how to run the project.

Elliot Boswell – Playing History

Elliot’s Digital Artefact, Playing History, is a YouTube channel where he and a his partner will be analysing the Assassin’s Creed series and taking a look at their historical accuracy. In their videos, they plan to discuss the educational value that these games have in regards to students learning about history.

In my comment, I focused on the potential effects that using video games as an educational material may have. One of the effects I spoke about is that since these video games include characters created solely for the game, any interactions involving them cannot be historically accurate, since they never truly existed. Therefore using these games as a source of learning would need moderation to ensure student’s don’t mix up the game narrative with what actually happened.

I then spoke about the positive effects of video games, that they allow people to visualise what happened rather than just reading about it. I also linked a source that spoke about how this benefits people, as it provokes players to think about why events happened the way they did, therefore allowing them to learn from what they have witnessed.

I also linked some subreddits that could provide useful insights and information into the topics Elliot is researching, as these are large, friendly communities that are often extremely helpful in uncovering information.

Jett Townsend – Crash Bandicoot Nostalgia

The focus of Jett’s Digital Artefact is nostalgia in relation to the recently-remade Crash Bandicoot: N-Sane Trilogy. Jett discusses the reasons why nostalgia is so influential in video games as well as what internal and external factors can trigger nostalgia in people.

I begin my comment by reminiscing on my childhood and my fond memories of playing the original Crash Bandicoot trilogy with my family. I then go on to discuss the reasoning behind remakes and remasters, particularly whether games are remade because people are asking for them or really want them, or if company’s make them because they are easy money-makers, due to requiring less work and already having a dedicated fanbase. A source I linked discusses how whilst remakes and remasters are good at times, they don’t pave the way for the future of the video game industry. Therefore, I suggested that Jett take a look at whether or not the Crash Bandicoot games necessary and asked for by fans.

I also suggested that Jett connect with r/crashbandicoot and r/gaming to get some extra opinions and further insights, as these communities are highly invested in the topic Jett is researching.

Reflection On Comments

Overall, I believe I was able to connect to the people I commented on and understand what their topic was and how they’re going to do it. My research into Seth’s, Elliot’s and Jett’s topics yielded helpful academic and non-academic articles that I was able to relate to their project, which I hope they can use when developing their digital artefact. The thing I feel needed improvement in my comments was how I relate the subject readings and topics to their project. I was able to do this with Seth but was unable to in the others. Therefore my focus for the Beta comments will be relating our subject content to their projects. Despite this, I feel my comments were largely helpful, as I also managed to link some online communities that I believe may be useful. I believe I have learnt from this experience, both about the topics of competitive gaming, historical accuracy and nostalgia, as well as about what parts of my own digital artefact and the feedback I give need improving.


Raessens, J. 2005, “Computer games as participatory media culture”, Handbook of Computer Games Studies, pp. 373-388, accessed 10/9/2020

r/assassinscreed, accessed 10/9/2020

r/gaming, accessed 10/9/2020

r/history, accessed 10/9/2020

r/crashbandicoot, accessed 10/9/2020

r/supersmashbros, accessed 10/9/2020

Shaw, A. 2015, “The Tyranny of Realism: Historical accuracy and politics of representation in Assassin’s Creed III”,, accessed 10/9/2020

ThermalTake, 2020, “Game Remakes and Remasters: Harmless nostalgia, or shameless cash grabs?”,, accessed 10/9/2020,

Exploring Concept Art: Pitch

The games I aim to research for my project are:

  • The Witcher 3: Wild Hunt
  • Wolfenstein: The New Order
  • Wolfenstein: The New Colossus
  • Crash Bandicoot N-Sane Trilogy
  • Crash Team Racing Nitro-Fueled

I have chosen these games due to my familiarity and fondness for them. I believe studying these games will be more beneficial than games I am less familiar with as I am already knowledgeable about these and will be able to apply this knowledge.

As I will be analysing three separate video game series, my project will be split into three individual stages. In my first stage, I will be taking a look at The Witcher 3: Wild Hunt, and how it uses its concept art in its in-game minigame, Gwent.

Secondly, I will be taking a look at both Wolfenstein: The New Order and Wolfenstein 2: The New Colossus. Both these games use Concept Art in different capacities, with The New Order having the art be unlocked at the end of each level, whereas The New Colossus makes it’s art in-game collectibles.

Thirdly and finally, I will be taking a look at how the Crash Bandicoot series, particularly Crash Bandicoot N-Sane Trilogy and Crash Team Racing: Nitro-Fueled. CTR:NF used its concept art in its end credits, and so far I have been unable to find anything regarding N-Sane Trilogy’s official concept art, however, I will continue to research this, as I am interested why they haven’t done anything with it.

When exploring the topic of Concept Art, I have noticed that there is not a large amount of  research regarding Concept Art in Video Games, as most discussion regarding the topic is simply about what it is and why they do it, rather than how else it is used. However, I have still been able to find both academic and non-academic articles discussing the topic and therefore feel I will have enough to talk about.

As well as researching my topic, I also plan on engaging with people via Twitter to find out what they think about concept art and if they know of any good examples of it being used in the games industry. By asking others for feedback and insights, I will be able to gain more perspectives on this topic other than my own.


IGN, 2014, ‘Wolfenstein: The New Order – Concept Art’, IGN, accessed 3/9/2020,

Kutz, S, 2019, ‘Gaming Industry Explained: Concept Art for 3D Games’, Medium, accessed 3/9/2020,

Smith, R, & Farrell J, 2014, ‘Concept Art Best Practices for the Video Game Industry and Classic Illustration Techniques’, accessed 3/9/2020

Gabriel, P. 2015, ‘The Witcher 3 Gwent Cards and Concept Art by Marek Madej’ , abdz., accessed 3/9/2020,

Concept Art World, 2015, ‘The Witcher 3: Wild Hunt Concept and Promo Art’, Concept Art World, accessed 3/9/2020,

BCM302 Peer Review I

Bodhi Todd – @bodhitodd

Pitch Video:

Concept and Methodology

Throughout BCM302, Bodhi plans on continuing to use his Instagram account, @bodhitodd, as his digital artefact. Bodhi posts fairly frequently and consistently and his account is primarily based around his photography and road trips/adventures, with an emphasis on beach and surf photography. Bodhi has a strong following currently of 3,393 followers and this will hopefully continue to grow.


Bodhi’s Instagram is a great way for him to curate and maintain a portfolio, as he can post his photography and have it appear in an aesthetically pleasing manner. Instagram is a good platform for his needs, as not only can he use filters and edit any posts, he can also market them to users of the app, which may help increase people’s awareness of his work.


Bodhi plans on using Instagram Reels, which is “a new content format for Instagram that allows users to create and share short-form video content”. As well as posting videos as reels, he should post them as actual posts to increase the amount of content you have, which will potentially bring more people to his page.

When posting, try to use portrait photos more than landscape photos, as this works better with the layout of most smartphones and takes up more screen space. However, it’s still okay to use landscape photos, as these will still get attention too.

To make your account more credible, include a way of contacting (such as an email address) in your bio so that people who may want to contact you can do so in a professional manner.

Another thing that may help is to create a starter pack of your audience, so as to better understand what it is they want to see from you.

When creating your pitch/beta Bodhi, make sure to speak clearly and loudly to appear more confident. Also try to include more information, to ensure you tell the audience exactly what you’ll be doing, why it’s relevant to users, and how it relates to the subject, BCM302.

Great job Bodhi – can’t wait to see what comes next!

Josh Cook – Gaming Channel

Pitch Video:

Concept and Methodology

For his digital artefact, Josh plans on creating a Instagram account, Reddit profile and YouTube channel where he will be sharing gaming content. He plans on playing lesser-known games such as the recently released PGA Tour 2K21. Josh will be recording his playing sessions, editing with Premiere Pro, and then uploading to his various streaming accounts.


The goal of Josh’s digital artefact is to showcase lesser-known games to people, to give them a variety of games to play in the event they get bored of more mainstream games such as the FIFA and NBA2K series. Josh has identified the late June-August period as the time when gamers often grow bored of the games they have been playing and therefore feels now is the right time for his channel to grow.


For your next video, try to spread your information out over more slides, and make the text slightly bigger, so as to give the audience more time to process what it is you are talking about, rather than overwhelm them with information. Also try to include images of your project or related materials, as this lets the audience relate what it is you’re saying, to something tangible, therefore making it easier for them to engage with you.

As PGA Tour 2K21 is just a sport game and is more niche than other games, it may not appeal to all people. Therefore, showcasing a wide variety of games that players might not usually purchase themselves could help broaden their horizons, whilst also giving you some more content to post. This could be done as a series, with a few videos dedicated to certain features each game has, before moving onto the next game. Along with this, you could also give a final rating out of 10, of what you thought of the game overall.

Another possible platform for you to explore is Twitch, due to its large userbase of 140 million average monthly viewers. However, it may be difficult to gain a solid following at first, as there were over 3.8 million streamers recorded in February 2020. Therefore, spreading your content out across 4 platforms may allow you to reach more people, who may then be directed to your other platforms.

Streaming lesser-known games is a great idea and I’m excited to see what comes of it Josh!!


Iqbal, M, 2020, ‘Twitch Revenue and Usage Statistics (2020)’, Business of Apps, accessed 27/8/2020,,Twitch%20User%20Statistics,monthly%20users%20at%20140%20million.

Leskin, P, 2020, ‘Take a closer look at Instagram Reels, Facebook’s TikTok rival launching today in the US’, Business Insider Australia, accessed 27/8/2020,

North Gong Daily Pitch

The one major issue I have with North Gong Daily, is that accessing user feedback is difficult to do. As most people that view the site do not use WordPress, they do not have an account, and therefore do not comment, as that would require creating an account first. Therefore, to access feedback, I need to seek it out myself, such as by asking people via twitter if they have suggestions for improvement, or messaging the owners and asking if there is anything they’d like me to change.

Original starter pack

When thinking about who makes up the North Gong Daily starter pack originally, I had an extremely broad range of people listed. However, upon re-consideration, I have narrowed my starter pack down considerably. Initially, my starter pack revolved around anybody that went to the beach. Now however, my starter pack is made up of people who have history or ties to North Wollongong Beach, such as through the surf club, from living nearby or surfing/swimming at the beach frequently. This is reflected in the site’s store, as though there is the chance anyone could buy from us, most people that have done so far either know of the account/s or know the people running it.

Updated starter pack