Represent this…

The Media, especially the Internet of Things is an extremely diverse and complex system, and what is represented to us through a medium must then be interpreted using our understandings of events, effects and experiences. The Audience plays a large part in the interpreting of a message, and rather than playing a passive role where they believe everything that is communicated to them, they instead form their own opinions and weigh up what they’ve just viewed and make their own decisions, acting as an active entity.

As media is open to interpretation, there can be no right answer, and complex imagery can often provoke many different thoughts.

The biggest wave ever surfed (78ft/23.8m) was at Nazarรฉ, Portugal by Garrett McNamara

The image above depicts Carlos Burle, a Spanish Big Wave Surfer, who has spent his life training himself to become an expert at big wave surfing, in the hopes of attempting to surf the break at Nazarรฉ, Portugal, which boasts some of the biggest waves in the world.

This picture depicts him as he drops onto a wave, as onlookers watch in awe from the lighthouse platform. the bright red lighthouse at the centre of the image and the people next to it help put the gigantic wave in the background into perspective as to how tremendous and powerful this wave truly is. This picture demonstrates how breathtaking nature truly can be by contrasting the seemingly tiny lighthouse against the massive wave and its rider .

This image can be examined from several perspectives, each with their own beliefs regarding this image, ranging from fear of what this image delivers, or amazement and a longing for more. This image leaves me with a need to know more, and the desire to pursue my current hobby of surfing, filling me with a feeling of motivation to continue on and be like Carlos Burle.

However, this image can also have a harmful effect by invoking a fear that reminds the Audience that surfing and the ocean are extremely dangerous, especially at this size. To know that the ocean can be this tremendous can also inspire people to remain as far away from the beach as possible.

Pitch Perfect

As an avid beach-goer, surfer and surf life saver, I am passionate about North Gong beach and having a website which gives daily information to myself and other Surf Club members could be extremely useful.

With the pre-purchased domain name northgongdaily.com, I shall research into creating this website through either WordPress, wix.com, or GoDaddy, whichever site has the best plan for what’s needed of the host.

One of the issues which may arise from this project, is how feedback will be obtained from users. To counteract this, the North Gong Daily facebook page (https://www.facebook.com/northgongdaily/) can be used to ask for feedback from users.

the site will consist of a home page and a videos page, and potentially a photo gallery page and a store, where users may buy North Gong Daily shirts and hopefully other items.

Potentially, If the feedback is positive, the next step that could be made could be developing an app to accompany the site.

Enjoy x

The Internet Paradigm

According to Marshall Mcluhan – “The medium is the message”, however, 50 years on, this sounds convoluted and unnecessarily complex. But, take a step back and truly think about this statement and it becomes a whole lot clearer.

Most readers interpret this statement and Mcluhan’s work as referring to the Medium as the means of communication, for example, the Television or radio. However, it seems that many people “jump to the mistaken conclusion that, somehow, the channel supersedes the content in importance”. From this, it can be drawn that the “medium” that Mcluhan is speaking of instead refers to the effect of the message. Therefore, Mcluhan is actually theorising that whatever effect the message has on the reader (for example, sparking joy or sadness, or making the reader feel involved) is in fact the whole point of the message.

I made this for you, I hope you understand.

References

Federman, M. P. (2004) What is the Meaning of the Medium is the Message? Vol. 1 :1

What the hell is a Digital Artefact?

I’ve been here for two weeks, and already, my head hurts, every time Ted talks, it seems to be about this “Digital Artefact”, so, what is it???

The answer it seems, is “whatever you want”, which doesn’t help in any way whatsoever. Thanks, Ted.

But not to worry, as I have an idea, sort of. I’m heavily involved in North Wollongong Surf Life Saving Club, and two members have an Instagram and Facebook Page called North Gong Daily, and each day, they give a forecast of the conditions and review how the beach looks for that day, including high and low tide, wave size, temp. etc.

My DA so far consists of approaching the owners of these accounts and offering to create a website for their content for the term and so on.

Once the website is up and running, I can begin my research and development of an app to go with the website, with the aim of releasing an app sometime throughout this semester or the next.

Please enjoy this meme regarding the “BCM All-Stars” we were introduced to in the last lecture.

Media Audiences

In 2011, Dad and I travelled to the Royal Sydney Golf Club for one of the most exhilarating events of my life so far. There, we watched World Famous tennis players Roger Federer, Lleyton Hewitt, Bernard Tomic and Stanislas Wawrinka go head to head in the 2011 Australia v Switzerland Davis Cup Qualifiers.

Two of my favourite players of all time, post-match in 2011

The matches lasted around 4 hours, and I remember cheering after every point, I was so excited that I finally got to watch two of my favourite players play live for the first time. the only negative of the day was the large crowd which threatened to swallow up little 10-year old me, their loud cheering drowning out all other sound.

From this experience, I witnessed just how influential and powerful an audience can truly be, as fans roared and cheered, jumping up at every opportunity. One highlight was seeing 10-ish men jump up and rip their shirts off, revealing their painted chests, which spelt out something along the lines of “Go Lleyton!”, obviously very excited to see the Australian star play live. The crowd were forced to quieten down by the umpire during the match on multiple occasions, their wild screaming drowning out everything else. Secondly, I also saw how much these athletes meant to this audience, and how despite not knowing them personally, they still influenced and were a large part of the audience’s life. These people stampeded in, the crowd forcing their way through the gates, then, on breaks, forced their way back out towards the multiple food stalls stationed around the stadium, queuing for what felt like hours in the hopes of getting food and drinks before the matches resumed play. Despite the matches lasting close to four hours, the audience never lost its energy.

The day consisted of 2 matches, with 8 sets played in total, and, by the end of the tournament, Australia had lost 2-3 to Switzerland. Once the day was over, the audience charged back out of the gates, eagerly awaiting the next day, when the matches would resume. Dad and I only watched the one day, and by the end of it we were exhausted, so much so that I slept during the whole drive back. The match was a loss but the crowd continued to cheer during every point despite their feelings of defeat.

About Me

My name is Hayden Curley, and I am currently studying at the University of Wollongong. Outside of University I am a Basketball Player and Referee, and former Surf Life Saver.

I am studying a Bachelor of Communication and Media, majoring in Digital and Social Media and minoring in Marketing Communications and Advertising as well as Graphic Design.

This website was created in 2018 as part of my University studies and to showcase my work and projects I have been involved in.

Feel free to interact with me online:

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